How Many Keywords Do You Need to START an Amazon Affiliate Site?

– How many keywords do you need to start an Amazon Affiliate Site? That's what we're gonna talk about today Hey, I'm Doug Cunnington

I'm the founder of Niche Site Project And if you're new around here, thanks for watching Take a look at some of the other videos and if you like what you see, please subscribe Today, we're gonna talk about how many keywords you need to find before you start your Amazon Affiliate Site Now, we're talking a niche site or an authority site, whatever your definition is

Actually, I have a whole video on that but this is an Amazon Affiliate Site Now, what I'm gonna start with is telling you that you probably don't need as many keywords as you think When I think back to some of the case studies that I was looking at when I first got started they were saying you need to have these huge sites, you need to think bigger, you need to find 50, 100, 200, 400 keywords before you even get started publishing content and stuff like that That's just too many keywords, it's overwhelming, especially for a beginner My project management background, by the way I'm a PMP, a project management professional

I got that certification during my corporate years and the framework of project management helped me sort of develop, I think, a better way to work on a niche site, and work on an affiliate site Especially when it comes to getting small wins quick, starting to get traffic right away, and starting to earn money So, I'll come back to that In fact, I'll diagram this out so it's very clear what I'm talking about So these other case studies where they advise you to find dozens and maybe even hundreds of keywords, I don't think they're trying to lead you astray or anything it's just a different sort of perspective

So, the people that are giving that advice usually it's not their first site, they're experts with keyword research, they're experts with SEO, and they've built many sites in the past Additionally, they either have a team working with them or for them, and they probably have a pretty significant budget So when they say go find so many keywords it's not a big deal to them They could have a VA do it for them But if you're like normal people like you and I, then you have to do the keyword research yourself and you're spending the time on the tools and you may not know exactly what you're looking for

Especially when you're just getting started So, I just wanted to clear I don't think anyone's trying to mislead anyone else it's just they're trying to give expert level advice to beginners and it doesn't work that well So, I believe you just need about 20 keywords to get started Now I would the majority of these keywords should be keyword golden ratio type keywords And if you're unfamiliar with the term, I'll put a link in the description and a card so that you can watch a playlist about the keyword golden ratio

Basically in a nutshell, the keyword golden ratio or KGR, it's a data driven way to find keywords that are underserved on the internet So, it's basically the supply and demand of keywords You could publish content targeting those keywords and often rank without any backlinks at all So, it's a really great way to start a site My point is, you only need about 20 keywords to get started and then most of those keywords, say like 70 to 90%, should be KGR compliant keywords

The others could be sort of a higher keyword volume and that sort of thing In general, I recommend 50% informational how to content and 50% affiliate reviews so that way you have a nice blend And 20 keywords you may be thinking, hey, I wanna build a site that makes good money I don't wanna have a very small site that's only making $30 a month or something In general, you should be able to make a few hundred to a couple thousand dollars per month with 20 keywords, right? You don't have to have that many keywords or that many pieces of content to make good money

It's about finding keywords that you can rank for to attract visitors who actually will purchase something on Amazon So, it's about finding the right keywords, not finding a huge volume of keywords Now, let me back up a little bit A huge problem with doing all the keyword research up front is that it feels really productive You have a task to find 200 or 400 keywords, and you're finding more and more, and you're spending time on the keyword research tool

Finding more keywords, doing more competition analysis for each keyword, and guess what? When you're doing that you're not getting any content published on your site and no traffic is showing up on your site You're much better off finding fewer keywords and doing things that'll get you closer to your goal which is to actually get traffic on your site and actually make some money Let's look at the project management aspect Again, I will geek out on project management so I'll try and keep it at a high level I'm not gonna go into corporate jargon or any buzzwords or anything like that

Maybe a couple, but I'm gonna tell you about Agile project management which is just a specific flavor, and again I'm not gonna go into the details of Agile but I'm gonna show you a quick way, and a cool way, to thing about it So, the first think I'm gonna draw out here is like phases of work And typically, what people would say and I'm guilty of this in some of my earlier work at Niche Site Project, I divided things into phases and this was before I really got into Agile project management So, if you divide things into phases you end up with something like do all you keyword research, do your competition analysis, setup your site, publish content, do link building, get traffic, and then go from there Grow the site, whatever

So, it's phases It's a nice way to organize things but there's a much better way where you can get wins faster You get content published faster And you get traffic on your site and you're making money, all faster Even though it's a smaller piece, so let me show you how this looks in the Agile world

And I call this the content traffic profit sprint and it's all based around sprints of work I like to focus on certain areas of work and do sprints of work I just work better that way versus any other way The way this works is we're gonna publish a small amount of content It doesn't matter, we'll just say 10 pieces of content

50% informational, 50% is going to be affiliate type reviews This is to launch your site, by the way Then, we go out and try to get traffic so to do that you need to promote the site so you'll do link building of some kind, maybe you wanna work on social channels or something like that However you wanna get traffic is up to you My specialty is around organic SEO and that's what I would recommend for most people

And then after that, hopefully the profits come and you can see it's a little cycle And then once you finish one sprint you can start the next sprint You can publish 15 articles this time around Maybe you're getting a little bit better, maybe you have a team, maybe you can reinvest profits and hire an extra writer or additional help, wherever you need it, right? So, your sprints it's totally up to you how you're going to work with it Just to specific so you have something to aim towards in your sprints you could publish 10 pieces of content, go out there and try and get traffic, so you're gonna do guest posting

I would recommend 10 or 15 guest posts and that should be enough to start getting some traffic on your site Keep in mind, it's gonna take you a little while to do that Even if you're working quickly it could be one to two months to get 10 to 15 guest posts And then, after you get the guest posts traffic should be coming to your site through referral traffic, which is great You'll also be getting some organic traffic from Google as well

You're doing keyword golden ratio content so you should be able to rank those pages and get traffic fairly quickly Now, you should be making sales as well You're probably not gonna be able to quit your day job yet but you have proved the concept at that point and you know it works So now you know you just have to do more of it The key thing with Agile is you get shippable, profitable pieces of work done versus spending say three months just trying to find keywords, publish content, and only working on sort of the first couple of phases of a niche site

It's much better to work through a full cycle, go all the way through each of the phases but in a smaller way One of the huge benefits is well you proved the concept, right? You see that it works, you see what's working, you see the kind of content that's doing better, and you learn along the way So, for future sprints you're able to improve and you'll realize, hey, I made a mistake in sprint number one In sprint number two, you stop making that mistake You're learning from your mistakes and then you're taking action to not make the mistake again

If you just do everything all upfront for each phase, they call it waterfall by the way, so if you are running a project in a waterfall fashion you finish phase one and then you move to phase two and then phase three and then phase four And guess what? If there's a mistake in phase one, you have to go all the way back and do everything over again Mistakes are very expensive in time and money, and Agile allows you to fix things and take advantage of the continuous improvement in the fact that you can correct your mistakes in future sprints So that's huge The question of the day is, how many keywords do you think you need to launch a site? Now, I explained my position

I don't think you need that many but that's just what I think, so I'm really interested to see what other people think I know, my way isn't the only way Let me know in the comments below And everyone, be sure you check out the comments some of the best ideas are from the Niche Site Project community So, see what other smart people have to say too

Thanks for watching Again, I'm Doug Cunnington from Niche Site Project If you're new to the channel, and you're watching right now, you must like the content so subscribe, hit the like button, and we'll see you on the next one Thanks (chill music)

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